I promised myself that I would jumpstart my blog. I secretly published two entries about this time last year. (If you found me by randomly Googling “John Dedman AND Blog” from your home computer, thank you for visiting.) You should check out those first two works; they really show my growth as a writer. The world has changed a lot in a year. I think Charlie Sheen was up for an Emmy this time last year. This year, I think he’s snorting some drug off the thigh of some girl named Emmy.

So, this is offically my comeback tour. I’m back like NKOTB, but I have worse hair.

It’s tough to keep a blog current in the summer when the Pittsburgh Pirates contending for the NL Central title with 70 games to go is the most compelling story. Maybe lack of content or lack of see-something-through-ism was the reason my keyboard went on hiatus. I did get married in the 370-something days between blog posts. That’s actually a pretty good excuse.

But, what there is no excuse for is that two of my first three blog posts will be about soccer. The #USWNT and the #WomenWorldCup set some sort of Twitter record over the weekend when Japan out-lasted the USA in a shootout. I don’t know if the Women’s World Cup is actually more popular than Super Bowl XLV or if 65 million people have just joined Twitter since February.

I found myself flipping through the channels on a Sunday afternoon (after the British Open had been decided mind you) and landed on the soccer late in the second half. It was about the time the White House PR staff was sending well-timed tweets and photos of the President watching the match with his daughters to the TV talent in the ESPN booth.

The match ended. The USA lost. 90 percent of people flocked to Twitter, saying how much Japan needed this victory after everything their country has been through this year. Good for us that we can find a second impactful way to aid Japan (yet, I still advice texting “RELIEF” to some 5-digit code on your cell phone – some charges may apply – and donating money if you must choose between the two options).

And I thought: Is this a great day for sports? Is this a great day for the US? Is this a great day for soccer? Regardless of whether the USA won the Women’s World Cup or lost the Women’s World Cup, it would have the same impact. And, that is a blip of impact. Popularity is defined by conversation over a period of time, not trending with a hashtag on one Sunday afternoon.

I grew up in Kentucky; the Kentucky Derby is a phenomenal event. It’s aided by gambling, bourbon, big hats and short dresses (in no particular order). The Kentucky Derby is slightly better when a horse runs away from the field and teases us for a few weeks that a Triple Crown might be on the horizon. It also makes the Preakness and Belmont more relevant. But it does not create a shockwave in horse racing popularity in the days, weeks or months following the event.

The same can be said for the Indianapolis 500. Great event. Aided by an infield where you can bring your own cooler and jorts. This year’s finish was classic, a rookie cruising to a win only to crash into the wall and end up second. That momentum has not lasted to Iowa and some of the other IRL races since.

Singular events cannot carry entire sports. Even the Olympics cannot carry fencing, badminton, or ping pong. But we should enjoy these great singular events for the entertainment they provide, instead of judging them for not vaulting an entire sport into the mainstream conversation. If we expect that, then every person who wins the gold medal in ping pong will have to rip off their shirt and expose their sports bra. And for some of those guys, that is not a good look.

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